The Alfa Romeo is an Italian automobile manufacturing company, founded in 1910 in Milan, Italy. Originally known as ALFA, which is an acronym meaning Anonima Lombarda Fabbrica Automobili. Nicola Romeo purchased ALFA in 1915. His surname was used as the company name. G1 in 1920 was the first car designed by the company. Exclusiveness and personality has been a distinctive feature of the Alfa Romeo brand. This fact has been proved with options of the broad choice of bodies, engines, exterior outfits and interior furnishings. There are other options that enable customers to order the car that meets their needs yet makes it different.
To further extend this choice in response to the growing number of requests from the maker and also the reason of staying ahead than others, Alfa Romeo developed the “Unique Alfa” Customization Program. The purpose of this car was to enable customers to make their cars even more refined and exclusive.
The Alfa Romeo Customization program is now available on the entire range. Staying at par with the experience of the Alfa 8C Competizione, the model defines its strategies define precision and authority. One of the best features this customization plan is to cater for every competent and refined customer, state their personality with their car. And transform an already exclusive car into something unique. The “Unique Alfa” Program expresses the best Italian products. It now extends this opportunity to the other Alfa Romeo models. Known as one of the prestigious brands in motoring history, Alfa Romeo indubitably conjures up the art of Italian living. It is a perfect merge of tradition and modernity, heritage and the avant-garde, beauty and culture. To further develop this already comprehensive offer, Alfa Romeo has created the “Alfa Unica” Customization Program made its debut at the Frankfurt Motor Show, and will soon be available to buy. It allows sophisticated customers to transform a highly exclusive car into a unique expression of the “Made in Italy” ethos. The choice of body versions, engines, exterior trim, internal decor styling and options allow customers to order the car that best fits their needs. And most importantly have the desire to stand out from the crowd.
What this car features
Alfa Romeo offers its purchasers a new customization program that has been named Alfa Unica or Unique Alfa. This gives three different avenues for more exclusivity and individualization. The Alfa Unica program begins with the new 8C Competizione. This can be customized to every customer’s personal specifications. The main aim of Alfa was to offer that option to all of its products. It allows buyers to select one of three customization options as part of Alfa Unica. It features some of the best Italian products and allows customers to make cars more refined and exclusive. The ‘Unique Alfa’ Program breaks down into three main areas:
* Vintage, Collezione and TI. The Vintage has been described as a “reinterpretation” of Alfa Romeo tradition. The main focus is on colors, chromatic treatments, and hand-crafted upholstery. Along with elegance and modernity, they come in intriguing colors that conjure up victories on the world’s most prestigious racing circuits. The chromatic treatments have the timeless emotion of the prestigious finish. The upholstery is crafted care and precision typical of a craftsman’s workshop.
* The Collezione lays emphasis on the world of elegance and fashion. The multi-lacquered exterior paint designs and up level interiors have hand-stitched, perfumed leather and metallic. Interiors recreate a sensation of well-being and beauty. The underlined materials are finely chosen and give a feeling of sensory involvement. The leather seats are soft and perfumed with facia, and panels. The stitching is elegant and displays amazing shapes. The exterior has multi-layer lacquered paints which draws attention to these spectacular elements and alloys with luminous sparkle finish.
* The Turismo Internazionale or TI, recalls the brand’s motor sports heritage. Vehicle dynamics, enhanced brakes, alloy wheels, lower ride height, performance tires and, eventually, high-output engines. It is a trend in Europe and North America to opt for personal customization and Alfa Romeo has a desire to maintain the lead. The last line reinterprets Alfa Romeo’s history in motor sports. Sport and racing have a fundamental role in the development of cutting-edge technologies. They offer a low stance, boosted braking system, alloy wheels and great performance tires.
Summary
Alfa Romeo has always reflected the Italian art of living life to the full. It reflects the perfect blend of tradition and modernity, of heritage and forward thinking, of beauty and culture. This passion has lead to the development of the “Alfa Unica” Customization Program. The inspiration for the development comes with the need to emphasize the Brand’s unique values through an art of intricate car designing and to establish a unique relationship with customers. It is ‘one to one’ communication mode which the company uses to reach out to its customers. Their customers like them, identify status with the car they use and have the desire to stand out from the crowd as per each ones need.
Extra features can be added to the car. The usual seat belt pre-tensioners and side impact bars can be added. A navigation system available with a display in either monochrome or color, like other 2008 versions, can be added. There are various options is sound systems. For example the Bose sound system comes with a six-channel amp and subwoofer and many other latest variations in the same range. Quality with beauty makes this Alpha Unica as unique as the name suggests. . It features some of the best Italian products and allows customers to make cars more refined and exclusive. There are other options that enable customers to order the car that meets their needs yet makes it different.
The best feature of this customization plan is to cater for every competent and refined customer, state their personality with their car. And transform an already exclusive car into something unique. Each car will be unique from the other. It will cater to every detailed demand of the customer. You can choose from Vintage, Collezione and TI and show your style to the world.
