Toyota Cars Continue to Be Market Leaders


Toyota is among the leading automobile brands in the world today. It is based out of Japan and is a huge manufacturer of cars. The company Toyota was originally set up as a textile firm, known as Toyota Industries. Two decades later, Toyota Motors grew out of this textile firm by Kiichiro Toyoda in the year 1937 as a subsidiary car manufacturing company.

Toyota cars are considered to be among the best and most successful automobiles. It is the brand that embodies the Japanese auto makers’ success story in the global market. It has remained a perennial leader in the market when it comes to customer satisfaction. The company has something called the Toyota Manufacturing System. It credits this system and process with its reduction in production cost, while improving its vehicle quality by removing defects. It is also the pioneer in the development of hybrid electric and petrol technology. This has helped the car maker reap the benefits as petroleum prices continue to increase worldwide.

Toyota’s main line business today remains design, production and sales of passenger cars. It even manufactures passenger trucks. The makers sell their car under the name of Toyota and Lexus, and in the US under the name of Scion Marques. Toyota continues to be among the most profitable car makers in the world and a record holder in terms of profitability among Japanese companies.

Toyota’s top management aims to make the company the largest automotive company in the world. It wants to ensure that it continues to gain market share and also remain as the largest investor in the automotive industry.

Being a market leader and visionary, Toyota is now developing a car that will be powered only by solar energy. Though, it will take a few years for the planned vehicle to hit the market, the company is working on it so as to ensure that it does not lag behind in the field of technology in the coming years.

Toyota automakers realize that the competition is only going to get tough in the coming years. Every automaker in the industry is working to become the market leader in this field. Thus, it is developing various new generation cars to maintain its leader’s position in the near future.